Aurora keyboard profiles5/26/2023 When we looked at our own gaming products, we realized we could do more.” Nor does it reflect the Logitech mentality. But that doesn’t reflect the wide range of gamers* who express themselves and enjoy gaming. Ujesh Desai, vice president and manager of Logitech G, summarizes the concept as follows: “Much of the gaming industry displays a consistent look. According to Logitech, the products currently available on the market hardly do justice to this plurality within the community, as their design mostly follows the idea of a cliché gamer. The company’s stated goal with the new collection is to “meet the needs and desires of all gamers* while appealing to those who want a playful design and a versatile gaming experience.” More diversity, less clichésīehind the new collection is the idea that gaming enthusiasts are not a homogeneous group: They have – apart from the shared gaming interest – different preferences, desires and world views. Logitech is introducing several new gaming products with the Aurora collection, which intentionally works against gender and similar stereotypes that are prevalent in the industry.
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